To hit guidance of $52b, Apple has to sell…

Posted by Sethisfy on November 5, 2012 02:52 pm 4

(Possibly more interesting for people who own AAPL)

Looking at Q1 and Q4 of Apple's results in 2012:

• iPhone has typically represented about 50% of Apple's revenue with an average revenue of roughly $660 per iPhone
• iPad has typically represented about 20% of Apple's revenue with an average revenue of roughly $540 per iPad (I'm assuming it'd drop to something like $400 per iPad taking the iPad mini into consideration).
• Macs have typically represented about 15% of Apple's revenue with an average revenue of roughly $1,100 per Mac.
• The remaining comes from iPods (which will probably shrink with increasing iPhone/iPad sales), iTunes Store and others (both of which should increase with more iOS devices).

Thus, Apple has to sell about:

• 40 million iPhones
• 26 million iPads
• 7 million Macs

The number of iPads seem pretty high; I may be a bit too pessimistic on the average revenue per iPad and number of iPhones sold. Do you think Apple will hit its guidance of $52 billion to make its biggest quarter yet?