iMpulse Smartphone Controller, thoughts?

Hey so I posted about this a couple of days ago, but I realize now that that particular 1000 character or so post was just a wee bit long winded for anyone to really tolerate. Just preordered two of these, what do my fellow Vergers (vergins?) think of this thing's potential to take off?

Keep in mind that the intro video was their version 1.0, its night and day now. Go through the updates to see what they've added to it.

iMpulse Smartphone Controller