NFC? Seems like Passbook has already won.

http://www.wired.com/gadgetlab/2012/12/apple-passbook-where-is-it-now/

It seems that futuristic tech with futuristic flaws that get geek's dreams boiling with excitement isn't what people were looking for after all.

2013 is going to be a big year for Passbook. No one remembers Android's and etc's implementation of NFC as of today.