There is something about Apple products

"For this review, I returned to the iPhone(4S) after a fairly long period of using and testing other devices. Spending a week with Apple's newest phone, I'm reminded again of just what makes the company's products so special. It's not specs, services, or apps. This phone is not perfect. Certainly it can be improved. But there is something here, beyond the screen and CPU, beyond iCloud, something under the surface. Some intangible spark."

This is a paragraph from iPhone 4S review from the Verge last year. I just came across it as I was browsing the web. Do yo feel the same as the reviewer?