Instagram and Windows Phone: No Kodak moment here
It seems like it wasn't so long ago that every news involving Facebook and Microsoft pointed to the fact that these two companies are in it together, BFF style. There was never a hint of tension between these two, like there might have been with Apple or with Googgle, and this warm and fuzzy feeling has always been comforted by the fact that Microsoft owns 1.7% of Facebook. With this in mind, it is slightly puzzling that to this day, what is perhaps Facebook's biggest thing since Facebook itself, Instagram is nowhere to be seen in the Windows Store, and there is no official word of it even being in development.
Instagram is nowhere to be seen in the Windows Store, and there is no official word of it even being in development
Facebook is no small company for whom software development is an afterthought. Whatever the reasons may be, one thing is for sure, it's not because the ecosystem is too small to justify the development costs. There's several reasons why this, which is the most common reason for the lack of certain apps, cannot be the reason for the lack of this app. For starters, Microsoft would cough up the development costs in the blink of an eye. Even if it didn't, this would be strategic enough for Facebook to just develop it on its own. In any case, for companies this size, the development costs of an application are too marginal to be considered against the prospect of getting more users and giving users less reasons to stick to your direct competitor's ecosystem, namely, Android. No, the reason behind the total absence of Instagram, whatever it is, remains a mystery.
The reason behind the total absence of Instagram, whatever it is, remains a mystery
So this is the reason why I'm posting. I am no journalist, but I sure would love to get to the bottom of this story, as I think there is a chance that this seemingly simple story about yet another missing app in the Windows Store may have more to it than meets the eye. Is Facebook's relationship with Microsoft not what it used to be anymore? Did Microsoft not appreciate the way Facebook snagged Instagram? Could it be that Microsoft has its own reasons not to push for Instagram on its own platform? I certainly would love to see what the Tribe has to say on the matter.