With just over a week to go until the annual Consumer Electronics Show in Las Vegas, Samsung has started to tease its TV plans for 2013. In a somewhat vague post on the company's Samsung Tomorrow blog, an image appears to hint at a translucent portrait TV. "A true innovation of TV design is coming up with a unprecedented new TV shape and timeless design," says Samsung, with no other details offered up.

Samsung regularly launches prototype TVs at CES, having unveiled a 55-inch OLED and 70-inch 4K ultra high definition display earlier this year. A prototype portrait display doesn't seem too unusual, but demand for such a size is a real unknown as the majority of modern TVs are shipped with 16:9 displays. With the added possibility of a translucent display, like the ones found on Samsung's fridges, things start to get a little more interesting. We'll have to wait until CES to find out what Samsung's "true innovation" really is.