How is Surface selling in Microsoft Pop-up Stores?

I saw the recent article at NEOWIN: http://www.neowin.net/news/surface-killing-blamed-on-lack-of-distribution Does anyone have any information on if the Surface Tablet is selling well at these stores or the microsoft stores. I personally have held off buying a surface because I think the price is to high. At $399 with keyboard I would already own one, but can't justify the price (especially since ultra-books with touch are selling for the same price point.