NBC Sports and Yahoo have announced a deal that will see the two companies share and promote content across broadcast TV and online. The deal includes original programming for both Yahoo Sports and NBCSports.com, NBC's Rotoworld fantasy news service coming exclusively to Yahoo Sports, and Yahoo's well-regarded investigative sports reporting being highlighted on NBC TV.

While this isn't likely to change the way either party does business too significantly — both brands will maintain separate sites and newsrooms — it'll add significant talent to NBC's roster while boosting the visibility of the Yahoo brand. New CEO Marissa Mayer has spoken about how the sports page is one of the most important assets to Yahoo, and the new deal could go some way to cementing that status.