Google Doesn't Need to be a Genius Marketer to Get Google TV Off the Ground
It's become a fairly common fact that Google is preparing to enter the hardware business, especially with the past few days' new information about various tests Google is running, and there seem to be two sides to the argument. The first viewpoint is that Google is terrible at marketing hardware and their attempts at doing so will fail miserably. The second is that Motorola will give Google the experienced employees it needs to market and sell hardware. However, I believe that Motorola will give Google something more - the power to push their hardware into millions of homes with absolutely no marketing effort. Here's why: Motorola has a vast number of cable boxes already operating in people's homes. True, it's no monopoly, but it's enough to give Google a huge advantage in terms of smart TVs if it can convert Motorola's semi-intelligent boxes into full-on Android entertainment systems. Generally, consumers don't make much of a decision pertaining to normal set-top boxes - the customer signs up for a TV plan with a cable company, the company sets up the wires and provides the customer with the box necessary to control the service and access the cable provider's services (eg. on demand services). With a low-cost device, built by Google and sold to the cable companies by Motorola, Google TVs could soon show up in new customers' living rooms, free of charge, as enhanced cable boxes. Using this backdoor into the smart TV market, Google could gain market share for its platform quickly, easily, and, most importantly, without an extensive ad campaign.