UK retailer Clove has announced a £50 price cut on the ZTE Tania Windows Phone, dropping the off-contract price to £199 prior to its launch later this month. ZTE is aggressively targeting the low-end market with the Tania, which now considerably undercuts the next-cheapest Windows Phone in the UK. In January we brought you a hands-on with the device and came away moderately impressed with the low-end phone. Vlad Savov praised its sturdy build and was able to forgive the less-than-perfect display given the phone's low on-contract price — but off-contract and Pay As You Go pricing is all-important for the budget-conscious buyers that ZTE is attempting to woo with this device.

So what does £199 buy you? The Tania runs the latest Windows Phone OS, 7.5, with a 4.3-inch LCD display, 1GHz Snapdragon SoC, 4GB of internal storage, 512MB of RAM, and a 5-megapixel camera. The device faces stiff competition from a number of budget Android devices, which are available without contract from as low as £49.99 when locked to a single network. ZTE recently revealed the additional costs involved in manufacturing Windows Phones, and until those costs are reduced, it's likely that Android will own the ultra low-end market. Clove is expecting the ZTE Tania to be available around the 20th of February, and you can pre-order the handset from the source link below.