It looks like yesterday's rumors were true: Pentax just officially announced the K-01, a mirrorless camera with interchangeable lenses and a body designed by Marc Newson, a London-based industrial designer. The K-01's main features include a 16-megapixel APS-C sized CMOS sensor (which sounds similar to the one in Sony's NEX-5N), compatibility with the existing series of Pentax K-mount lenses, 1080p video capture, and an ISO range from 100 to 25600. From a pricing perspective, the $749.95 (body only) K-01 will be significantly cheaper than Sony's NEX-7, while coming in just over the $699.99 Lumix GX-1.
Pentax is also releasing a new lens to go along with this system, the Pentax-DA 40mm F/2.8 XS. The company claims this is the thinnest interchangeable lens in the world, and while we can't do the comparison ourselves right now, it does look absurdly thin and adds virtually no bulk to the camera.Pentax already offers a variety of thin prime lenses, like a 70mm F/2.4 and a 21mm F/3.2, so right when the K-01 launches there's several options for glass with minimal bulk. The K-01 comes in black, white, or yellow, and will launch in March for $749.95 without a lens or $899.95 with the aforementioned 40mm lens; the lens itself sells standalone for $249.99. If you're interested to learn more about the design that went into this camera, check out the interview below with Marc Newson.