LG Optimus L7, L5, and L3 hands-on photos and video

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If the Prada phone wasn't your thing, perhaps its three cousins from LG are up your alley. The L-Style lineup comes in three sizes, each targeted firmly at the middle of the market if the specs and styling is anything to go by. All three feature faux-leather rear panels that are textured with vertical lines — it's the sort of thing that's easy to make feel cheap and crappy but LG has pulled it off for the most part.

The L3 is the low-end of the bunch, both in terms of size and specs. It's running Android 2.3 on an 800MHz processor. Most small phones we've seen at this size — it's a 3.2-inch QVGA device — have been a bit thicker than the L3, which comes in at 11.7mm. The camera on the back is only a 3-megapixel shooter with a fixed focus, too, so we're hoping that the price will be as low-end as the specs on this wee phone.

The L5 comes in as LG's standard, mid-range offering. Fortunately, "mid-range" means something different at Mobile World Congress in 2012 than it used to. Running Android 4.0 with LG's custom skin on top, it has a 4-inch HVGA display, NFC, and a 5-megapixel camera. The processor is only 800MHz, but LG has kept the whole package thin at 9.68mm.

Finally, the L7 is the flagship of the L-Style collection, but it's still not quite as compelling at the Optimus 4X. It has a 4.3-inch display, 1GHz processor, and a 5-megapixel camera. It also has Android 4.0. All three devices sport something LG calls "Floating Mass Technology" that is supposed to make content appear closer to the surface of the screen, but to our eyes these screens looked like any other.



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