When Canon introduced the EOS 5D Mark II in late 2008, it was something of a cinematic revolution — its HD-capable, full-frame sensor granted access to the world of cinematic depth of field at a fraction of the usual price. However, a lot's changed in the three and a half long years since the camera broke cover, plus now Nikon’s making a major play for DSLR video shooters with the bold new D800. Canon’s response? The new EOS 5D Mark III. It’s a full frame DSLR with a 22.3-megapixel sensor, a fast new processor, much-requested video fixes and additions, and a number of features ripped from the camera’s high-end brother, the EOS-1D X.

All these new features come at a cost, though — the camera will launch at the end of March for $3,499 for the body only, or $4,299 with Canon’s EF 24-105mm F/4 L lens. That's significantly more than the Mark II, which will stay on sale and get an additional price cut next week. We got to spend some time with Canon's latest and check out its new features — read on to find our first impressions of the 5D Mark III.