The rumors that have been floating around are true: according to All Things D, Beats has purchased the MOG subscription music service. While HTC owns 51 percent of Beats, HTC told us that it is not directly acquiring MOG. However, due to their major investment in Beats, we wouldn't be surprised to see more integration between MOG and HTC going forward. This sale comes despite MOG's CEO David Hyman saying last month that the company had no plans to sell.

At the same time, Hyman said that MOG has 500K subscribers — a good deal behind Spotify's 3 million premium subscribers. We reached out to Beats for a comment, and they said "they'll let us know." While there's no news yet on what kind of changes MOG will undergo under its new owners, we'll see if an infusion of Beats can help the service gain more traction going forward.