Sony has revealed the animated TV spot it teased a couple of days ago, which will mark the start of its new marketing campaign to reintroduce the world to Sony Mobile as a brand. The 60-second stop motion animation is directed by Wes Anderson and written around the imaginings of 8-year-old Jake Ryan, who also gets to narrate the story as it develops. Anderson interviewed a number of young minds in preparation for this piece, working around the theme of imagination and tying that youthful optimism to Sony's technological nous. Basically, it's a highly visual way of repeating Arthur C. Clarke's often-cited aphorism: "any sufficiently advanced technology is indistinguishable from magic." In this case, it's magic with a lot of robots involved.