'Draw Something', the $180 million game taking the world by storm
Draw Something came out of nowhere in February 2012 to become the fastest-growing social gaming sensation we've yet seen. Available for both iOS and Android, this OMGPOP game accrued over 20 million downloads in its first week of availability and reached a rate of one billion picture uploads per week by mid-March. Such exponential growth was enough for social gaming leader Zynga to not only take notice but also open up its coin purse: OMGPOP was acquired by Zynga on March 21st for $180 million. Although the entire IP portfolio includes 35 other social games, it has been quite clear to all that Zynga is only after Draw Something and the massive audience it managed to build up over such a short period of time.
'Draw Something 2' now available in iOS App Store
Draw Something, the Pictionary-style game with a rollercoaster history, now has a sequel. Draw Something 2 for iPhone is available in the US App Store following launches in Canada and Sweden earlier this month. Among other additions, the game promises over 5,000 new words, more drawing tools, and a free draw mode, and can be downloaded as either a $2.99 premium app or a free, ad-supported game.
The original Draw Something had one of the most successful app launches of all time, leading Zynga...
'Draw Something' launches on Windows Phone, exclusive to Lumia devices for two months
Back in June came word that two of Zynga's more popular mobile games were coming to Windows Phone, and now at least one of them is finally available with the launch of Draw Something. Of course, the Pictionary-esque game won't be available for all Windows Phone devices just yet — as Nokia previously revealed, for the first two months after launch the game will be exclusive to Nokia Lumia devices. There's currently no word on when the other announced game, Words With Friends, will be making...
'Draw Something' and 'Zynga Poker' to hit Nokia's budget Asha Touch phones
Nokia has announced a renewed partnership with games developer Zynga, aiming to port the popular games Draw Something and Zynga Poker to its touch-enabled Asha smartphones. The news follows a similar partnership designed to ensure that Draw Something and Words With Friends come to Windows Phone in the near future, with the two games slated to receive a two-month exclusivity period on Nokia's Lumia devices.
Popular in emerging markets such as India, the Asha 311, 306, and 305 run a redesigned...
'Draw Something' and 'Words With Friends' coming to Windows Phone (update)
Two of Zynga's most popular games, Draw Something and Word With Friends, are coming to Windows Phone devices soon. The games are Zynga's first on the platform. Both are multiplayer turn-based re-imaginings of classic games: Draw Something is basically a remote multiplayer version of the drawing game Pictionary, whereas Words With Friends borrows heavily from the word game Scrabble.
Draw Something was developed by OMGPOP (before it was bought by Zynga), and quickly became one of the most...
'Draw Something' will start including brands among draw-able items
Zynga's looking to further monetize Draw Something by further integrating ads into the game — the company is reportedly selling advertisers the option to include their branded terms in the core gameplay experience. Typically, Draw Something lets players pick from one of three words to draw and have their opponent guess, and now advertisers can have their branded term be one of the options. According to an AdAge report, the NHL was one of the first advertisers to buy hockey-related terms;...
'Draw Something' updated with undo, comments, and notifications
If you were afraid that Zynga's $180 million purchase of Draw Something creator OMGPOP would result in a long delay before the popular Pictionary-like game received an update, we've got some good news: both the iOS and Android version of the app got upgraded with some much needed features today. The highlight is that there's now an oh-so-simple but oh-so-necessary "undo" button that'll remove your last-drawn line — something that'll prove very useful to anyone who's forgotten to change the...
'Draw Something' sees 50 million downloads in first 50 days
Zynga's acquisition of OMGPOP hasn't slowed down Draw Something's success, as the game has now been downloaded 50 million times in just 50 days. The asynchronous, Pictionary-like hit managed to reach 20 million downloads after its first five weeks, so this latest milestone suggests that the title is actually picking up steam. It was only yesterday that the game unseated Angry Birds Space atop the paid app charts for iPhone and iPad, which in comparison managed to move 10 million downloads in...
'Draw Something' beats 'Angry Birds Space' for top paid and free iPhone app
Draw Something, OMGPOP's social gaming phenomenon, has already gotten 20 million downloads in five weeks and taken the top spot on Facebook Connect, and now it may have unseated the Angry Birds franchise to become the top iPhone app. Last week, the app was first on the free charts for both iPhone and iPad, but it was still behind Angry Birds Space in paid ones. When we check the iTunes store now, however, Draw Something is listed as the top-selling paid app for iPhone.
The latest numbers show...
Zynga paid $180 million for 'Draw Something,' OMGPOP
An SEC filing has revealed that Zynga paid $180 million for OMGPOP, the creator of Draw Something for iOS and Android. This comes just a few days after Zynga officially announced the sale; at the time, most were speculating that the company paid closer to $200 million — thought Peter Kafka from All Things D correctly noted the $180 million price on Twitter. The filing was released in conjunction with Zynga's secondary offering of its stock — the company is putting nearly 43 million shares...
Zynga buys 'Draw Something' maker OMGPOP
Zynga has scheduled a press call for 3PM ET today, which AllThingsD has already managed to confirm will be to discuss the acquisition of OMGPOP, the company behind the spectacularly successful Draw Something iOS and Android game. The price is expected to be in the region of $200 million, a number that falls right in the middle of the $150m to $250m range outlined by TechCrunch, who first reported that talks were ongoing between the two companies.
Draw Something very recently became the most...
Zynga planning to buy 'Draw Something' creator OMGPOP?
After ratcheting up more than 20 million downloads, OMGPOP's Draw Something recently overtook Zynga's Words With Friends to become the most popular Facebook Connect game — and it looks like the larger company is taking notice. TechCrunch reports that Zynga has initiated talks to buy OMGPOP outright, with other social gaming firms like Japan's GREE also lining up bids. With OMGPOP bringing in six-figure revenue every day, TechCrunch expects the deal to be worth anywhere from $150-250...
'Draw Something' beats 'Words With Friends,' now most popular Facebook Connect game
The latest stats from AppData show just how popular Draw Something has become: the Pictionary-style game has now overcome Words With Friends to become the most-played game with Facebook Connect. AppData's measure of daily active users logged in with their Facebook accounts puts Draw Something at 12.2 million, comfortably eclipsing the eight million daily users achieved by Zynga's most popular game. The change in leadership happened over this past week, when Draw Something gained a healthy 3.5...
'Draw Something' gets 20 million downloads in just five weeks
Draw Something is a Pictionary-style game for iOS and Android that has shown an incredible rate of growth since its launch on February 1st. Developer OMGPOP's CEO Dan Porter told Business Insider that the app has racked up over 20 million downloads in only five weeks — almost as much as Instagram's entire 27 million users, and more than the 15 million Foursquare has managed in over three years. Over a billion pictures have been drawn in the game, with this past Sunday seeing more than 3,000...
