Sony's hoping to make a stronger link between its popular camera products and the PS3 on Thursday with the Japanese release of PlayMemories Studio, a ¥1,500 (about $18) download that lets users view, edit, and share their photos and videos.

Unlike the stock viewer on the PS3, PlayMemories Studio allows users to see all of the photos and video clips already on the PS3, or on USB-connected cameras or hard disks. The content — "memories" if you prefer — can then be viewed in a timeline, on a map (if the requisite GPS info is embedded), or as part of user-generated collections. The real star of the show, though, is the video editing feature, which allows users to pan and zoom within a video and add kooky stuff like sound effects, slow motion or repeat. Once the videos are edited they can be uploaded to Facebook or Sony's own PlayMemories Online sharing service from within the app; if you're the mobile type, you can edit or stream those movies on your PSP or PS Vita as well (provided you have a Wi-Fi connection).

PlayMemories Studio doesn't sound like it's breaking too much new ground, but it could be a fun way to play around with your vacation videos (Sony says it "feels like a game"). For those who don't feel like dropping the money on the software sight unseen, a 30-day trial version is being released, and the company's making the app available for free for owners of 2012 and selected 2011 model Sony cameras as well. So far, we haven't heard any details for the international release, but we'll let you know as soon as we hear anything.