IMO, Here's What Apple Should Do
Hi :-) (I would like to apologize for my bad english in the following texts, I'm from the french side of Belgium)
Apple is the leading company for the moment, but I think we all know they could do better, especially with their huge benefits and amount of cash. So, here is, in my opinion, what apple should do :
Make their main apps free.
Making their apps free would raise the user experience and the value of their products. It's, actually, one of the only things that the other companies couldn't follow : Microsoft lives from their apps, Google makes cloud-based apps that are not comparable and other competitors have no skills in programming. Plus, if everybody get these apps (garageband, iMovie, pages, numbers, keynote and iPhoto that I hope will be on iOS) on iPad, iPhone and macintosh, they will use more deeply their devices and it makes the iOS ecosystem more powerful and viable.
For the OS X updates : if Apple keep updating OS X yearly (and I think they should), they are quasi obliged to make these updates free (or at least one free every two years) to provide a better experience and a better security and not to care too much about backward compatibility. I think it is very likely to happen as they tend to unify the functionalities, the style and the development process of OS X and iOS.
Now, imagine that Apple did that. An Apple user would be shocked, when going into a Microsoft/Google ecosystem, by having to pay for so banal features or by not having those feature (for the latter). And this is nearly already the case when we see the low price of the Apple apps beside the Microsoft apps.
Continue to make uniform the user experience.
Macintosh should receive more functionalities of iDevices. Here's what I want : being able to leave my iPhone/iPad with a unibody LiquidMetal body, iCloud, Siri, Notifications, Retina display, SSD and great apps, to use my Mac with an unibody LiquidMetal body, iCloud, Siri, Notifications, Retina Display, SSD and most of my iPad apps adapted for the desktop and synchronized. It is almost done but Apple shouldn't wait for it and spending most of its time and money to finish the transition.
Also, the iPad should benefit of some of the mac features. It would so cool to have a thunderbolt/dock port and a less reflective display like the Macbook Air. The iLife and iWork apps, if not pre-installed, should be more highlighted and all the apps pre-installed on the iPhone should also be pre-installed on the iPad (by the way, it would be necessary for Siri)
And some tiny explanations at the first use would be cool too. A huge number of people can't use an iPad properly, that's bad for Apple.
Better remunerate the good developers
One of the main force of iOS is its rentability. By taking only 20% of the good-looking apps that include the newest functionality of the OS as iCloud or game center for example, that update rapidly to the retina display or that are really innovative (it would be a kind of competition), the rentability and the quality of the App Store would be way better.
- Replace the "localization" preference menu by a "authorization" menu that would control all our datas. It is easy to imagine.
- Replace the volume controller when we double clicked the home button by a luminosity controller.
- Spending its money, Apple have too much money.
- Make its products tougher not to have to put a terrible case on them. There are truly amazing art pieces that should not be hide by hideous protections.
What Nintendo and Apple should do
Nintendo should make games for iOS and build a universal controller with physical controls and a battery. They would have a huge base of potential consumers that are more likely to buy. Nintendo could even take a small percentage on games compatible with their controller. And with AirPlay, GameCenter, iCloud, Apple TV, etc. they could benefit of a whole ecosystem that has no equivalent. I can imagine a controller that would extend to fit the iPhone ad charge it or connect with a cable to an iPad and charge it or simply connect on a mac wirelessly. Of course they would need an agreement with Apple to have special APIs for example.
What do you think about it ? :)
I know that some thing will not be done but this would, in my opinion, be so awesome...