Apple's Nano SIM proposal a piece of subliminal messaging?

Let's take a look at the shape of the Nano SIM that Apple is proposing:

http://assets.sbnation.com/assets/1026270/oberthur-4ff.jpg

In my opinion, the two dimples at the top and three at the bottom are reminiscent of an archetypal apple shape. Is this is a bid by Apple to implant some subconscious affinity to the brand?