Netflix CEO Reed Hastings isn't shy about wanting to get his service in your cable box, but we were under the impression that it was a faraway target. According to Reuters, though, Hastings has already been meeting with cable companies about the possibility of adding Netflix to their bundles, and one person familiar with the matter said that at least one provider may try offering the service before the end of the year. It's not clear how exactly the integration would work — it could take the form of an on-demand app for cable boxes, similar to current implementations on game consoles and mobile devices, but there's also the possibility of it being a discrete add-on to your cable bill.
Cable companies are worried about users dropping them completely in favor of net-based streaming services such as Netflix and Hulu, so it's easy to see why they'd want to get on board. Customers, however, may need to be lured by lower prices if they're to switch out their standard subscriptions — it's not like we're currently starved of ways to watch Netflix.