If you just can't bear to operate outside Apple's ecosystem, Netflix just announced that it is now more tightly integrated with Apple TV. Users can sign up for Netflix streaming service directly through their Apple TV and pay with an existing iTunes account. This new feature comes in addition to the already-announced 1080p and Dolby Digital 5.1 combo that's coming to the brand-new Apple TV hardware. While those higher-quality features may be exclusive to the new hardware, users of both second- and third-generation Apple TV units will have these new signup and payment options. What isn't yet know is whether Apple will take its traditional 30 percent off all Netflix subscriptions activated through its services. We've reached out to Netflix for comment and will let you know as soon as we hear more.