London-based directorial duo Us have released a promo video for dubstep producer Benga's latest single I will never change. The pair received mainstream acclaim last year after directing the award-winning video for Wiley's Numbers in Action track. Their latest video uses stop-motion techniques to stunning effect, visualizing a waveform formed of 960 vinyl records.

"As we had to literally destroy each piece of vinyl to get it off, there was only one chance to get it right."

Each record was individually cut, labeled, and polished over seven working days in preparation for the shoot. The production team then built the final sculpture, before removing each record one by one to create the animation (the process is reversed in the video). We think it was well worth the effort, but don't take our word for it, check out the full promo below.

Note: The source for some details in this article, The Creative Review, is currently experiencing server issues. The link is not broken, and will hopefully be up and running soon.