Some early customers of HTC's ultra-thin, ceramic coated One S have alleged that the supposedly rugged finish — micro-arc oxidized, as it's called — has been surprisingly easy to damage. Whether they're chipping at a higher rate of incidence than average remains unclear, but HTC's put out a brief statement this afternoon to make it clear that they're looking into it:
HTC is committed to delivering a high quality product and great experience for all our customers. There have been a few, isolated reports of this issue. The finish on the One S was laboratory tested as being at a hardness similar to ceramic. While that's hard, it doesn't mean it's impossible to damage. Regardless, HTC takes quality very seriously and are providing all customers with an immediate fix and we are implementing some small changes to ensure customers do not experience this issue in the future.
It's unclear what HTC means when it says they're "providing all customers with an immediate fix" — we've reached out to the company for clarification — but they're clearly taking a Nokia-esque approach to nipping the complaints in the bud.
Update: We've heard back from HTC, and the "immediate fix" is simply to return the One S to the store where you bought it within the DOA period (typically 30 days, though it varies by country). Beyond that, HTC says it'll be happy to fix the phone under the standard warranty terms.