Sterling Cooper Draper Pryce to head new Windows Phone ad campaign
On a tip from an unnamed source, it looks like Windows Phone ads are about to take a new direction. The source, who really exists, trust me, said "I am 50% sure that I am 100% confident that ad agency Sterling Cooper Draper Pryce has entered into a tentative agreement to provide a new ad campaign to highlight the uniqueness and value of windows phone." When asked how he or she received such information the source said "I challenged a high ranking Microsoft to a game of paper, rock, scissors..best 2 out of 3 and I won..so he agreed to divulge this info." This development is very interesting and maybe a fresh approach is what the platform needs to become competitive. Does anyone feel SCDP can pull Windows Phone ahead of the pack?