Batman Begins. The Muppets. James Bond in Casino Royale. What do they have in common? They’re all examples of franchises that got better after a reboot (some will disagree on Casino Royale, but I’m standing my ground). For HTC, that’s exactly what the One series represents: a thorough reboot of the company’s image, philosophy, and hardware. Conservatively speaking, One’s announcement is the most important event in the company’s history since the release of the groundbreaking Evo 4G, and I think you could make the argument that it’s far bigger than that — it’s not just about three interesting new phones, it’s about a new way of doing business. These devices ooze HTC from every nook and cranny: there’s no superfluous, counterproductive meddling in the design process from carriers, no ridiculous names like “Galaxy S II, Epic 4G Touch.”

There were too many cooks in the kitchen, as they say — and with the One X, S, and V, HTC has shooed most of those cooks back into the dining room.

Today, we’re looking at the global version of the One X, arguably the most important of these first three One devices. It’s certainly the most powerful, thanks to a 1.5GHz quad-core Nvidia Tegra 3 processor, a 4.7-inch 720p display, an 8-megapixel camera with some aggressive specs, and 32GB of storage. Of course, we’ve learned countless times that all the specs in the world don’t make for a great device — it’s a marriage of hardware, software, and ecosystem. Let’s find out whether HTC’s “reboot” passes the test.

P.S. — Once you're done with the One X review, make sure to read our One S review for the other half of HTC's Ice Cream Sandwich double-header.