How a $100 Billion Company Won Me
I'll preface by saying I wrote this for my own blog a little while back, on the release date of the iPad, I should say. Today, I submit this post from my parent's iMac, whom I was able to convince to purchase one. I like their products, they're nice, and slowly but surely, I think they'll capture some mega marketshare, especially with Windows 8's fragmentation looming.
I, like millions of others, received the new iPad today. Of course it lives up to every expectation I’ve had for it since waiting on arrival. It’s a great device. The iPad line has been full of great devices. I haven’t always felt this way about Apple devices, but I’m a new convert.
For me, it started a few years back. The first iPad came out and it appeared to be a pretty groundbreaking device. Of course, tablets had been around for quite a while. They’ve been done and done to death. But they were never done quite like this. They’ve always had terrible battery life, quirky operating system issues, and just were never an enjoyment to use.
Enter the iPad. I wasn’t the first in line. I was just a college student with access to few funds. Eventually, I bought one. Immediately I saw the potential in this device. It’s evident millions of others have seen it as well. It will never replace a traditional desktop computer, but it does fill a niche. One that no other tablet manufacturer has filled yet.
Since that first iPad purchase I’ve been hired for a great job that pays me well enough to enjoy all of the things I want. So lately, I’ve upgraded a lot of my existing technology. I’ve found myself slowly converting to Apple products. Not because I’m trying to be “cool” or “hip”, but because they’re well made, and they’re very easy on the eyes. I realize to many this seems like form over function, but when you’re an adult and not necessarily interested in the spec wars that occur every day on Engadget forums, the appearance of a device matters.
This year marked the first time in my life I purchased a Mac computer. I bought a 27″ iMac, and I don’t see myself switching back anytime soon. While it may not have the highest specs of any desktop on the market, and it may have cost a premium compared to many others – it’s also the best looking desktop available, and perhaps appearances are deceiving, but it appears to be the most well made.
A company that has only gone up in recent years, more than likely will continue this trend. There’s more people out there like me. I’ve long been a staunch proponent of Windows PCs and Android phones, because I liked the ability to do anything. But now, I work in technology every single day. I deal with headaches because technology doesn’t always work.
It may sound cliche, but the Apple products I own simply work. When you work hour after hour, day after day with technology that brings headaches, coming home to devices that do exactly what they say they’ll do, and they do it well, is perhaps the most refreshing thing to happen to me in 2012.