As part of its new "Live for Now" advertising campaign, Pepsi is joining forces with Twitter to stream concerts on the social network. The shows are described as "exclusive pop-up, Twitter-enabled concerts," though there are no details beyond that, including who will actually be performing. Pepsi says that we can expect "major" artists, and the new ad campaign includes a television spot with Nicki Minaj, so it seems possible that she will be featured. The news comes as Facebook just launched a "Listen" button to make music a bigger part of its network, while YouTube recently livestreamed the Coachella music festival for the second year in a row. The Pepsi concert series will be kicking off in the US early next month.