How are you liking Instagram so far?

Instagram has been one of the reasons for my envy of iPhone users, and now it's finally here. I'm one of the 430,000 on the waiting list, and I got say it's worth the waiting, all the fuss and anticipation. I don't know how the guys do it, but the effects make pictures look like a moment of your life captured that can stand the test of time, compared to what other photo apps do or pictures with no "special effects" that seem merely still frames of one fluid motion. Maybe I'm being a little dramatic. What do you guys think?

here's a picture of the Sydney Harbor Bridge: