Is Thunderbolt turning into another Firewire?

Firewire was great in specs and faster than USB, but in the end USB is more ubiquitous. Firewire devices remained pretty expensive and uncommon while USB devices are cheap and plentiful.

Then came in Thunderbolt. The promise was the mother of all interfaces, so we can just have 1 Thunderbolt port connected to a hub with every current/legacy ports we can think of. Fast forward today, we see a 2-port eSATA hub for a whooping $200.

What's happening? How do you expect people to adopt it at that level of pricing? Is it still too early to judge? If so, then when's the time?