For a lot of people, the issue of network neutrality shouldn't be an issue at all, it should just be fact. The equal treatment of all internet traffic — subject to no throttling, control, or any other form of oversight by governments or internet providers — is held up as one of the foundational principles of the web and should be respected unconditionally. At the same time, mobile carriers and home broadband providers are having to deal with increasingly bandwidth-hungry applications and the erosion of their traditional business models. Faced with those pressures, they're inevitably trying to claw back some control by employing so-called traffic-shaping measures in order to manage usage and better serve their economic interests.