Facebook is testing a new feature called Highlight that allows users to pay a nominal fee to promote their posts, making them more prominent in others’ news feeds. Last year Facebook raked in $1.14 billion in revenue, about 85 percent of which is from ads, but this would be the first time the site attempts to monetize ordinary posts.
In a converation with Stuff, Facebook spokeswoman Mia Garlick confirmed the tests: "We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends." She also added that the company is testing the service at a number of price points, including free. The feature is similar to a new addition from Tumblr that lets users pay to promote their blog posts.