As pre-millenials, The Vergecasters are ancient enough to remember when an IM was no more ruthless than a little yellow man that said "ding" a lot through a crusty ol' 2400-baud Sportster. Now, all the IM's come through FiOS and look more like D-grade Bollywood stars...or do they? Hear the complex story of the modern Internet Marketer unfold before your ears here, in this, the Thirtieth Vergecast of the twenty-first century. With special guests Danny Sullivan of Search Engine Land and Eric Migicovsky, co-founder of Pebble.