Nokia branding the WP Marketplace can be catastrophic

when I read about Nokia branding the WP marketplace I didn't care cos they are really doing a lot to help WP. On second thought, when I watched an Ad on TV today it mentioned available on the app store and Google play then it occurred to if they actually make a WP app what will they state, cos it will definitely not state available on WP marketplace and Nokia store cos that's going to be confusing for consumers.

when companies make an app for WP, they might just start stating available on Nokia store cos Lumia series are more popular and Nokia don't mention windows phone in their Ads. This will be the biggest fragmentation ever. Other OEM will be discouraged . This may also affect windows 8