The Optimus 3D Max is perhaps the most puzzling entry in LG’s 2012 lineup. Priced at €499.99 (around $635) SIM-free in the EU, it's something of a second flagship (behind the incoming Optimus 4X HD) for the Korean conglomerate, and as such represents a big risk. LG’s first 3D phone, the Optimus 3D, received only average reviews on its release last year. The company is sticking to its guns, however, and is back with another 4.3-inch 3D display, dual-core OMAP 4 processor, and a 5-megapixel stereoscopic camera.

Unlike its predecessor, the Optimus 3D Max doesn't have the luxury of being first to market. If LG is to succeed with its gambit, it needs to create a compelling package rather than just another device with a 3D display. Will LG's first major play in 2012 do enough to persuade the naysayers, or is this the final curtain of a short-lived sideshow?