Does AT&T know what the One X is?

I just saw an AT&T commercial advertising the HTC One X's camera, but interestingly, the person referred to it as the HTC One and the text at the end did nothing to correct it. Perhaps the reason that HTC has not just been releasing One devices is that they do end up getting muddled together, whereas no matter how silly a name like Rezound sounds, the customer will remember it. Any thoughts?