5 Reasons Why Windows Phone Should Not Be Underestimated
1. Microsoft is smarter than you thought
Believe it or not but Microsoft has the largest R&D budget out of all the tech companies, which will lead the innovation
#1 Microsoft - $9.18 billion
#2 Intel - $7.71 billion
#3 I.B.M. - $6.28 billion
2. Windows Phone is the #1 priority for Microsoft
A simple look at the company’s careers portal shows there are more than 100 jobs openings in the Windows Phone division right now compared to "only" 55 for the Windows division, 47 for Azure and 71 for Xbox. Redmond is investing seriously in Windows Phone and won’t stop any time soon.
3. Windows Phone marketplace will explode in popularity
a) Thanks to the Windows 8 Metro apps, it’s very easy for developers to port the very same code to the Windows Phone. Therefore, if you develop for Windows 8, might as well spend few days and quickly port it to the WP8 for even more revenue, we are talking about as much as 90% code sharing between the apps.
Windows 8 Game AlphaDrops (via Walrondrm)
b) Windows Phone 8 will support the native code applications, which will have a tremendous impact, creating a new range of powerful and incredibly functional apps.
4. Enterprise and ecosystem
This one is a no brainer. Microsoft has a tremendous support in the Enterprise, once WP8 ships, business will start adopting it rapidly. In addition to that, no other phone OS will ever offer Xbox Live, Office and Kinect integration.
5. Microsoft is now ran by Steve Ballmer and Stephen Sinofsky
The reality is that Microsoft has never been a technology innovator. People are nostalgic about the days of Bill Gates, when Microsoft supposedly innovated. However, under Gates, Microsoft copied other products relentlessly, even from its very beginning. MS Basic copied Tiny Basic. MS DOS copied CPM-86. Windows copied the early Mac OS. Word copied WordPerfect. Excel copied Lotus 1-2-3. Access copied FoxPro. Windows Server copied Novell Netware. Exchange copied Lotus Notes. Internet Explorer copied Netscape Navigator. C# and .net copied Java. All Microsoft has ever done is enter markets late and invest and iterate until it wins. On top of that, Gates used monopoly position to force adoption of ensuing products, a luxury that Ballmer has not had.
Microsoft at CES -- Exclusive Pogo Remix (via Microsoft)
During Ballmer’s 10-year tenure, Microsoft has tripled revenue and doubled net income. Legacy products such as Office, Exchange and SharePoint have been transitioned to the cloud. Windows 7 is a huge hit with over 400 million licenses sold, and early looks at the upcoming Windows 8 are resulting in rave reviews. Windows Phone 7 is a very late entrant into the modern smartphone category, but it is already being declared the number three player, with its innovative user interface and upcoming distribution via Nokia. Some analysts even predict that it will outpace Android within a few years.
Even more importantly, Ballmer has shepherded Microsoft as a big player in two new and growing markets: console gaming and search. The Xbox now has 20% market share in the console market, with 45% year-over-year growth, and has led the way to motion-based gaming with its hit Kinect product.
He is smarter than you thought: Steve attended college prep and engineering classes at Lawrence Technological University and graduated from Detroit Country Day School, a private college preparatory school in Beverly Hills, Michigan, with a perfect score of 800 on the mathematical section of the SAT.
"Bill Gates had the most amazing mind I've ever encountered. You could show him a PowerPoint slide and he would ask why it was different from the one you showed him three years ago," said another former Microsoft executive. "Steve Ballmer is the most intuitively mathematical person I've ever worked with.