We're guessing something got lost in translation, because Samsung's first television ad for its new Galaxy S III smartphone is rather creepy: according to the video, the phone first "recognizes who you are," then "follows your every move," and finally, "waits till you're asleep." The minute-long segment ends before letting us know what, precisely, the phone might do to your sleeping family after you let your guard down, but we're starting to wonder if the Samsung tagline "Designed for Humans" is modeled after the famous short story "To Serve Man." Otherwise, it's your typical inspirational ad that shows very, very little of the actual phone. Watch it below.