Rumor: WP Marketplace rebranded as Nokia Store in Lumia Tango update?
Marketplace now being named as Nokia market place with Nokia store’s logo.
This is interesting since the MIcrosoft-Nokia partnership was supposed to involve the
Opening a new Nokia-branded global application store that leverages the Windows Marketplace infrastructure. Developers will be able to publish and distribute applications through a single developer portal to hundreds of millions of consumers that use Windows Phone, Symbian and Series 40 devices.
There is no single developer portal as of yet. Nokia's developer site does contain a lot of information about Windows Phone development but the app submission and publishing is still taken care of by Microsoft's App Hub.
Finally, the Microsoft-B&N agreement defined WP Marketplace as:
“WP Marketplace” means the platform (however named, consisting of a client application on Windows Phone, a web-based application (currently available at www.windowsphone.com ), and an internet-based service) operated by Microsoft or its Affiliates through which applications, games, and related content may be acquired by end users for Windows Phones.
which does seem to allow for the possibility that the Windows Phone marketplace can be rebranded or even operated by a Microsoft Affiliate.
If Nokia rebranding the Marketplace to its own Store can help them get more developers on board and sell more Lumias then more power to them. They should be able to leverage the Nokia brand without fragmenting the marketplace.