Amazon is seeking to bring new online shopping experiences to the world of fashion, showcasing clothing with animated images and utilizing user data to make intelligent recommendations. Detailed in a report by the New York Times, the company has hired its own set of photographers and models to produce over 3,000 images a day for its online storefront using an unnamed patent-pending technology. The images will be presented in both static and animated form, with models alternating poses, providing a 360-degree view of items. The improved clothing storefront will also make use of shopping data to surface items that match a user's tastes and sizes. Amazon has already begun employing the new technology and custom curated content on its fashion-focused offshoot,, but it's unclear when it will be rolled out to its primary portal.