In 1984, Steve Jobs played FDR in an Apple short film intended to follow its famous Super Bowl commercial that debuted the same year. The short film was called 1944 and was designed to inspire the Apple workforce to beat IBM. We saw the full 9-minute clip last week, but how did Jobs come to portray FDR? In a blog post yesterday, filmmaker Michael Markman detailed how the production company he worked for, Image Stream, worked on 1944, and how he and his team pitched a film idea directly to Jobs where he'd play FDR. "By the time I got to 'and you as FDR,' I had made the sale. In the binary universe of Steve Jobs, something is either a zero or a one. This was a one. Instantly. Definitively," Markman wrote. For the full story, and the tale of how Steve refused to let anyone do a voice-over of his FDR portrayal, head over to Markman's blog.