Amazon's music store and corresponding cloud music player have provided a strong alternative for those looking to avoid the iTunes or Google Play ecosystem (it's even platform-agnostic, with the recently-released iOS app). Despite its success, the service didn't launch without controversy — Amazon was under fire from the record labels last year for not working out a distribution deal with them ahead of time. Nonetheless, the service has persisted, but now it seems like Amazon is trying to finally get the record labels' approval — according to CNET, Amazon is trying to work out agreements with the four major record labels that would allow the company to unveil an iTunes Match-style service. This would let Amazon's software match a user's library with Amazon's MP3 store; all matched songs would automatically be available, no uploading required.
CNET believes that Amazon already has deals secured with Universal Music Group, EMI, and Sony, with negotiations with Warner in the "later stages." Apple is currently the only major cloud music provider with such a service (which costs $24.99 per year); Google Music and Amazon users must instead go through the time-consuming process of uploading their entire collections to the cloud. If Amazon is as close to getting these deals wrapped up as it sounds, Amazon's competition with Apple for music dominance should continue to heat up.