Bloomberg Businessweek's profile on Barack Obama's campaign manager Jim Messina focuses on the importance of technology in the upcoming election, and how Messina sought advice from technology leaders like Steve Jobs and Eric Schmidt. Jobs emailed Messina before he passed, saying that this campaign needs to reach to voters on more platforms like Facebook, Tumblr, Twitter, YouTube, Google, and others "because people are segmented in a very different way than they were four years ago." Schmidt's advice focused on the importance of using analytics in campaign strategy, and of hiring "innovators, people who can get stuff done quickly" instead of "political people." The profile is great look at the advice Schmidt and Jobs provided, and at how important technology has become in this year's election.