I think this is how many people see post mba ultrabooks that enter the space

The best example I can give is from a video from a school play of little shop of horrors. The non toddlers should know what that is, it's about an alien plant, audrey II, and you know what it's supposed to look like.

Here is the version in the middle school play.

http://www.youtube.com/watch?v=IwtT0zOF0uM&feature=related

...

And that my friends, is how many people see any newcomer to a certain product space, a pale and inferior imitation.