Paul Thurrott's take on Surface
One passage I found interesting:
And that’s not the only way in which Microsoft is not Apple. In its mad bid to prevent Apple from completely eroding its core market, Microsoft is curiously not using the Apple playbook at all. It’s stealing Google’s strategy of slapping its brand on another company’s product and offering it in competition to both Apple’s iPad and the numerous slates and other computing devices that will be made by its own partners. With the Surface, Microsoft has decided to compete with everyone, even its friends
(Emphasis mine.) I don't understand that assertion. He's implying that the Surface is like a "Nexus" product. But from Microsoft's presentation, it seemed like they designed the whole thing with a lot of help from Microsoft's Applied Sciences Group. How can it be construed as Microsoft slapping its brand on another company's product? Which company? Obviously, Microsoft doesn't have its own manufacturing facilities. If they're contracting the manufacturing to the likes of Pegatron, Quanta, Compal or Foxconn, it is still a product designed by Microsoft unless we were mislead. It's like saying Apple is just slapping its brand on a Foxconn product.