John Gruber's long Analysis of MS Surface, & why it even exists.

Great Piece from John Gruber over on Daring Fireball.

http://daringfireball.net/2012/06/surface_between_rock_and_hardware_place

Basically he (and others) believe that the Surface was not an attack on the iPad but rather just a move to stay profitable. Apple wants in the hardware profits that Apple is all but eating up. And watching the keynote, they did seem really uncomfortable.

Give it a read and Post your thoughts.

This quote sums it up very well and I completely agree with it:

"I’d go further, and argue they fear losing not just the tablet market, but the PC market as a whole. Not in sheer numbers, but in sheer profit. Apple doesn’t want to sell all of the world’s computers and phones; rather, Apple wants to reap all the profits in the computer and phone industries. There is no threat that Windows goes away, but there is a serious threat that Microsoft’s profit from Windows greatly diminishes"