Google is announcing a host of changes to its Play service today. Movie and TV shows are now available to purchase from Google Play, including individual episodes or entire seasons. Magazine support is also coming to Google Play today, allowing users to access their favorite subscriptions. Google announced content partnerships with Disney, ABC, NBC, Universal, Sony Pictures, and Paramount alongside magazines from Conde Nast and Hearst.

Check out our Google I/O 2012 day one keynote live blog for the latest updates!