Majel Doesn't Need a Name

Google finally showed off their "startrek computer" and its cool but it isn't anything we didn't already expect. What I didn't see coming is that it doesn't have a name. To me, this means Google is saying that an intelligent, personal, conversational search isn't a gimmick, it doesn't need its own name, its just search, its how search works now. Well played, and a good call for the future.