YouTube has many functions — you can use it to watch music videos, movie trailers, or even the latest in tech news. But there's also plenty of content that can't really be found elsewhere, DIY-style videos made by amateurs who rack up millions of views doing comedy skits or lip-syncing to pop tunes. In a new piece in the New York Times Magazine, Rob Walker profiles some of these internet celebrities, to learn not only why they do what they do, but also how they do it — it's an interesting and in-depth look at just how much some of YouTube's stars actually earn. Be sure to check out the full story at the source link below.