Xbox Noise

I was gonna post this in Gaming but I thought I might get a better answer here.

I have one of the original Xbox360's and I haven't used it for media streaming since I bought and jailbroke my Apple tv. The main reason is noise.

What have other people done to reduce the noise coming from their Xbox360?

Water_cooled_360_3_medium

via hackedgadgets.com

Xbox360intercooler4_medium

via www.knightdiscounts.com