What do you do when you're an entrenched oligopoly and another player steps into your market? If you're Time Warner Cable, you offer $50 gift cards to your Kansas City employees for information on the roll-out of Google Fiber, according to GigaOm. Time Warner has set up a phone hotline and an email address that will award three gift cards a week for employees that "[share] tips, rumors, and rumblings about Google Construction or launch activity..." Google's internet service will offer customers internet with speeds of up to 1Gbps, which is over 950Mbps faster than Time Warner's fastest offering. As an ISP, if there were ever a good reason to be worried, competing directly with Google would be one of them.

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